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OUTDOOR LED SIGNS

Restaurant Signs That Get You Seen and Make Ordering Faster

Restaurants don’t lose customers because the food is bad. They lose customers because people can’t spot them in time, can’t decide fast enough at the counter, or hit a slow drive-thru and bail. The right signage fixes those three friction points: visibility from the road, clarity at the menu, and speed at the order point.
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Product Restaurant signs
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What “Restaurant Signs” Actually Includes

Most restaurant signage setups need two layers. The first is “find us” signage, like outdoor building signs, monument/pylon signs, and open/closed messaging. The second is “buy more, faster” signage, like digital menu boards, drive-thru menu displays, and in-store promo screens.

What HOA Signs Usually Include

Digital Menu Boards

A digital menu board is not a TV. It’s a sales tool and an operations tool. The point is faster decision-making, fewer pricing mistakes, daypart menus, and pushing high-margin items without reprinting menus every time something changes. Industry coverage regularly frames digital signage in QSR as a growth lever, with many operators reporting improved ordering outcomes after adopting it.

Drive-Thru Digital Menu Boards

If you run a drive-thru, this is usually the highest ROI screen on the property. A Forrester Total Economic Impact study commissioned for Samsung’s outdoor digital menu boards modelled outcomes like a 5.75% decrease in average drive-thru wait times, a 9.1% increase in drive-thru traffic volume, a 2% lift in promotional conversion, and a 2.5% increase in average order value in pilot locations.

In-Store Screens That Sell

Inside the restaurant, screens work best when they support how people actually order. Entrance screens reduce “what’s on?” questions. Queue screens reduce indecision. Counter screens push add-ons that don’t slow service. The trap is running too much content. If everything is moving, nothing is noticed.

Outdoor Restaurant Signs

Your outdoor sign’s job is to be readable in daylight, from the approach angle that matters, before the customer passes the entry. If it looks great at night but washes out in sun, it’s not doing the job. Outdoor LED sign lines commonly publish brightness designed for daylight viewing, for example Watchfire’s outdoor LED signs are listed with brightness up to 8,500 nits on some models.

Content and Menu Accuracy

Digital signage is only as good as your update workflow. If updates require a designer and a ticket every time, your screens will drift out of date. Your page should make the promise that the system is simple to update, and that staff can be trained so the menu stays accurate.
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Project Samples

Frequently asked questions

Start with the sign that gets you found: building sign or monument/pylon sign with clear visibility from the main approach. Then add menu boards where people decide.

They’re worth it when you change prices, promos, or availability often, or when you want daypart menus and consistent rollouts. Industry reporting commonly links digital signage adoption with improved ordering outcomes.

They can. The Forrester TEI model commissioned for Samsung’s outdoor digital menu boards included a 5.75% reduction in average drive-thru wait times in pilot locations.

Want a restaurant sign setup that improves visibility and speeds up ordering?

Send your location, whether you have a drive-thru, and your menu complexity. We’ll recommend the right mix of outdoor signage and menu boards so customers can spot you sooner, decide faster, and move through ordering without friction.
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