The forecourt is where customers are standing still, facing your brand, and open to simple offers. That’s why pump toppers and forecourt screens show up repeatedly in gas station digital signage playbooks. Pump-top solutions in the market are often built as dual-sided units so they can be seen from both sides of the pump, with common screen sizes around 22–24 inches in some product lines. If your local rules allow it, this is one of the cleanest ways to push loyalty, car wash bundles, and “inside the store” offers at the exact moment people are waiting anyway.

Fuel gets them in. The store is where your profit is. Digital signage providers aimed at gas stations typically recommend screens at the entrance, aisle ends, coffee/hot food zones, queue lines, and checkout because these are high-frequency decision points. The practical advantage is control and accuracy. When promos, food pricing, or availability changes, digital lets you update instantly across one site or multiple sites, and daypart messaging (breakfast in the morning, energy in the afternoon, snacks at night) is commonly cited as a reason digital outperforms static posters.

Here’s what most stations learn the hard way: the cheapest signage quote rarely includes the real-world issues like glare, washout, weather exposure, heat, maintenance access, and who owns content updates. Outdoor LED suppliers emphasize high brightness and weather readiness, but your long-term win is serviceability and support, because downtime hurts more than a slightly higher upfront cost.