Outdoor LED signs need enough brightness to stay readable in full daylight, and many outdoor guidance sources cite ranges that commonly start in the thousands of nits depending on conditions. Weather protection also isn’t optional; IP-rated enclosures (often IP65 for outdoor housings) are commonly referenced for dust and water protection in outdoor display products. The catch is that big numbers are meaningless if the sign can’t sustain performance under heat, glare, and daily operation, so your page should position “real-world uptime and serviceability” as the win.

The best outdoor LED sign is the one you can keep current. Your page should promise two clear options: you can train the client’s team to update content easily, or you can offer managed support. If you don’t address this upfront, buyers assume it’s complicated and delay the decision.

This section should be a grid of installs with one short line each: sign type (monument/pylon/wall), approximate size, and the goal (promos, announcements, leasing, wayfinding). Proof beats claims, and it reduces the “custom = risky” fear.